CraftMasters Flooring

  • Tel: 920-734-9767
  • Fax: 920-734-5039
  • CraftMasters Flooring
  • 2000 East Wisconsin Avenue
  • Appleton, WI 54911
  • United States of America

     CraftMasters Flooring is a third generation flooring business.  We serve residential and commercial customers from our showroom from the NE corner of Ballard Road (Cty Trk E) and Wisconsin Avenue (Hway96), Appleton.  From highway 41, in lieu of exiting at Wisconsin Ave, take the County E (Ballard Rd.) exit to minimize the long trek from the west to the east end of Wisconsin Ave. 

Our decorating staff is trained to help you find the answers on how  YOU can put it all together.  We provide up front disucssion of your projects needs so we idenitfy the correct type of flooring, as well as great decorating color and design.  We can coordiante your floor choice with paint, counter tops and area rugs.  

Our showroom  has 40 different types of ceramic installed and 200 area rugs on display. Major wood, carpet, laminate, vinyl, duraceramic, porcelain, bamboo and cork samples are on display.

Our installation staff is supervised and trained by Bill Shimon who brings thirty years of floor installation expereince to your project.  His reputation and know-how is unsurpassed in this region and ensures a quality installation.  We undercut all door casings and seal all carpet and vinyl seams.  We still do vinyl coving, wood base treatments, patterned ceramic designs, custom showers, custom laminate moldings, border carpets, power stretching... the list of difficult things just goes on.  We handle difficult commercial projects and cheerfully work with building occupants or high safety requirements for surgical theaters and the like.

Our Brands

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828 Rugs

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828 International Trading Company is driven by the desire to deliver rugs of unsurpassed quality and style.To that end, we travel the globe to employ weavers and designers who can create rugs that exceed your expectations. From our Naturally Collection of polypropylene sisals to our Sonnet Series of wool English Axminsters, 828 International defines variety with rugs that cover a wide range of fibers, weaves, designs, sizes, and colors.

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American Olean® Tile

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American Olean is capitalizing on our prominent name recognition and historically strong reputation as a quality provider of high-end ceramic tile to both commercial and residential users. The American Olean brand is distributed through approximately 100 independent distributors who service about 5,000 retail outlets. We will continue to increase our presence in the independent distibutor channel to better service our customers, particularly in floor tile products. American Olean is positioned as your preferred supplier of ceramic floor tile providing our customers with a true one-stop source.

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Anderson Tuftex Carpet

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Tuftex Carpets of California, Shaw Floors premier residential brand, is known for its innovative design, color, quality, and care for the environment.

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Anderson® EnCore Plus®

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It’s true. EnCore Plus® floors are harder, denser, more dimensionally stable, and tougher—all attributes of a floor that is more forgiving.

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Anderson® Hardwood Floors

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Real wood floors made of Maple, Oak, Beech, Elm, and Pecan should be as familiar to you as the countless city streets that are named after these trees. Their rich natural colors and hand-crafted quality is what we have come to expect in our homes. Now, Anderson has taken wood flooring technology to a place it has never gone before—with Best-in-Class durability.

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Anso® Nylon Carpet

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The Anso nylon family of brands became part of Shaw Industries when the Honeywell Carpet Fibers division was acquired by Shaw in late 2005.

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Armstrong Commercial Resilient

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By excelling in customer satisfaction, innovation, marketing, and manufacturing, Armstrong is a world leader in all our businesses. Their capabilities, their people, and their commitment to quality is their platform for growth.

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Armstrong Laminate Flooring

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Armstrong laminate flooring brings new levels of quality and design to the exciting world of flooring with one of the hottest new design trends.

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Armstrong Sheet Vinyl Floors

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The story with vinyl sheet begins with the “look.” You’ve probably noticed there’s a trend in home design towards “natural realism,” where home products look and different wood species, or limestone, sandstone, slate and other natural materials. What natural look are you searching feel like objects found in nature. We call it “bringing the outdoors in.” With our vinyl floors, we use cutting-edge print technology to produce beautiful floors that look like for in a floor? You can probably find it in our vinyl sheet collection!

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Azrock Solid Vinyl Tile

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Tarkett uses some of the most sophisticated technologies available to produce a broad range of resilient sheet and tile, linoleum, hardwood and laminate flooring products under the names Tarkett®, Azrock® by Tarkett, and Expressions™ by Tarkett. All of Tarkett’s commercial products are designed to meet the styling and installation needs of a diverse customer base, ranging from education and healthcare facilities to high-fashion retail stores and grocery stores.

Our Products

Flooring Accessories

Athletic Surfaces



Laminate Flooring


Area Rugs

Specialty Floors




Wood Flooring


Window Treatment