CALHOUN, Ga. September 10, 2018—Mohawk is reenvisioning the in-store
experience for retailers in the age of the digital consumer. With Five Star, the
next evolution of the Aligned Dealer program, Mohawk offers a turn-key in-store
marketing solution to accelerate the sale.
“Consumers are shopping differently today – it’s no longer a linear path to
purchase,” said Seth Arnold, vice president of residential marketing. “While
digital has disrupted the consumer shopping journey, the one thing that remains
unchanged is consumers are still going to the store to make their flooring
purchases. The Five Star program is designed to connect the online to the
Officially relaunching on January 1, 2019, Five Star will include:
• In-store support to make stores stand out in the market: Annual showroom
updates that connect online stories with the in-store experience.
• Product support to give stores an advantage: Floorscapes and ColorCenter
private label products plus enhanced warranties, including a 60-day satisfaction
• Retail best practices that help adapt to the latest trends: Case studies,
industry research and a peer-to-peer network with other dealers.
• Consumer promotions that attract consumers and close sales: POP kits and
customizable advertising to drive traffic during national sales.
• Marketing funds and discounts to save money: Accrue funds on qualified Mohawk
hard and soft products to use for merchandising samples and marketing programs.
Plus, receive discounts on digital services and products.
“For over 30 years, we have been creating partnerships with independent
retailers that help them thrive in the ever-changing business landscape,”
explained Arnold. “Five Star represents a new era of continued partnership.
Built on the foundation of Floorscapes and ColorCenter, it reinforces our
commitment to a best-in-class in-store experience. We have been paying attention
and listening to what our retailers are telling us. Their voice is really
shaping the future of Five Star.”
*The attached image is only a rendering of what a retail space may look like
with Five Star.
To participate in Five Star, retailers must commit to supporting a mix of
products and pay a quarterly fee. For more information, contact a Mohawk sales