HIGH POINT, N.C., Oct. 12, 2018 /PRNewswire/ -- Global style and technology
leaders Natuzzi Italia and LG Electronics are joining forces at the fall 2018
High Point Market to illustrate how thoughtful furniture design embraces
advanced technology to transform the concept of modern living.
The "Smart Living Concept" – jointly developed by Natuzzi Italia, Italy's
largest furniture house with select locations in the U.S., and LG SIGNATURE,
LG's ultra-premium home entertainment and home appliance brand – marries comfort
and cutting edge innovation in unique new ways.
The centerpiece of the Smart Living Concept is Natuzzi's Colosseo sofa that uses
technology powered by LG SIGNATURE to redefine the smart home living room
experience. For example, using the Google Assistant capability in the LG
SIGNATURE OLED TV and LG AI speakers, the ergonomic, tech-enabled sofa can
recognize the user and interact with TV and other smart devices such as the LG
SIGNATURE Air Purifier and LG SIGNATURE refrigerator, and even control smart
lighting and thermostats.
The sofa is enabled to reposition the angle of its seat and backrest cushions to
five custom scenarios – reading, relaxing, watching TV, listening music and
pause modes using a special app powered by LG SIGNATURE and voice activation.
"Natuzzi and LG SIGNATURE entered into this partnership with the same objectives
in mind – to make beautifully designed, art-inspired, minimalistic products that
fit into any luxury home," said LG SIGNATURE's U.S. Senior Vice President of
Marketing David VanderWaal. "Incredible design and innovative technology bind
the two major brands together, and through this partnership we are delivering a
one-of-kind smart living consumer experience."
Pasquale Junior Natuzzi, Chief Creative, PR & Communication Officer at Natuzzi
Italia, said, "Working with LG SIGNATURE, a brand on the forefront of innovation
and style, supports us on achieving our goal of providing the utmost comfort and
linking them to the latest technology trends. This partnership is the perfect
way to provide our customers a top-of-the-line, state of the art living
experience that combines style with technology."
The Colosseo sofa was designed by noted furniture designer Mauro Lipparini using
futuristic motion technology and is patented by Natuzzi. The sofa fits in
perfectly to every living space with its "Zerowall" space-saving solution and
pairing it with the "Wallpaper" LG SIGNATURE OLED W8 TV, which becomes one with
the wall for a room to feel spacious and open, without any clutter.
The smart sofa, launched at Salone del Mobile in Milan earlier this year, is now
being featured for the first time in North America at High Point Market, the
world's largest home furnishing's marketplace featuring 2,000 exhibitors
throughout 180 buildings.
To learn more about LG SIGNATURE and Natuzzi's new sofa, please visit:
LGSIGNATURE.com or natuzzi.com.
About Natuzzi Italia
Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. is Italy's largest furniture
house and one of the most important global players in the furniture industry.
With eight manufacturing plants, 11 commercial offices and extensive global
retail network, Natuzzi is the Italian lifestyle and best-known brand in the
furnishings sector worldwide. Continuous stylistic research, creativity,
innovation, solid craftsmanship and industrial know-how and integrated
management throughout the entire value chain are the mainstays that have made
Natuzzi one of the few players with global reach in the furniture market.
Natuzzi S.p.A. has been listed on the New York Stock Exchange since 1993.
About LG SIGNATURE
LG SIGNATURE is the first ultra-premium brand across multiple product categories
from global innovator LG Electronics. Catering to the most discerning consumers,
LG SIGNATURE products are designed to provide a state-of-the-art living
experience that feels pure, sophisticated and luxurious. Combining the very best
of everything LG has to offer, the distinctive LG SIGNATURE products were
designed with their true essence in mind – streamlined to focus on each
product's essential function while maintaining the brand's modern, signature
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a $55 billion global innovator in technology
and manufacturing. In the United States, LG sells a wide range of innovative
home appliances, home entertainment products, mobile phones, commercial
displays, air conditioning systems, solar energy solutions and vehicle
components. The "Life's Good" marketing theme encompasses how LG is dedicated to
people's happiness by exceeding expectations today and tomorrow. LG is a 2018
ENERGY STAR® Partner of the Year-Sustained Excellence. www.LG.com.
About High Point Market
Featuring an extensive selection of exhibitors spanning every category, style,
and price point, and attracting tens of thousands of visitors from more than 100
countries twice each year, the High Point Market is the driving force of the
home furnishings industry. The official sponsor and organizer of the High Point
Market in High Point, N.C. is the High Point Market Authority. Find the High
Point Market anywhere online, and follow on social media using the hashtag