As market demand for transformational, space-saving furniture increases, a
new brand, Xtraroom, enters the category with the goal of providing superior
furniture solutions and unmatched customer experience. Through a collaboration
with celebrity HGTV designer, Chip Wade, whose inventive ways of redefining
spaces earned an Emmy, the company is creating innovative, space-saving
furniture that raises the bar.
"Multifunctional, transforming furniture allows millennials and empty-nesters
alike to maximize their spaces and live life to the fullest," said Xtraroom
President Neil Goldwax. "The goal of the brand is to redefine the way consumers
visualize space. A room no longer serves a singular use or needs a defined
label; a room can be used in many creative ways to enhance the livability of the
dwelling. It's the mission of our brand to offer innovative lifestyle solutions
that allow the consumer to dream beyond the confines of four walls."
Xtraroom's U.S. launch includes several core collections for living, sleeping,
dining and more. According to Xtraroom CEO Michael Selim, the brand is focused
on creating stylish, multipurpose solutions to fill every room. From indoor to
outdoor, Xtraroom will be rolling out several transformational furniture
collections throughout 2018. Each piece is crafted using the highest quality
materials with ease-of-use a top priority.
"Our products are built for convenience, comfort, and durability, all while
turning heads with stylish good looks," said Chip Wade, Xtraroom designer and
star of HGTV's Elbow Room. "For example, the Orion Collection, offered in three
colors, allows an urban dweller to go from work to rest in under 60-seconds with
the Orion Console Bed and Desk combination. It's furniture that truly enhances
With trusted expertise in all areas, from design and development to customer
service, warehousing, logistics and marketing, Xtraroom is positioned for growth
and success. The products are competitively priced and are available throughout
North America for immediate shipping through Xtraroom.com.
"Our sales, logistics and customer service teams are dedicated to supporting and
servicing all of our customers' needs," said Goldwax. "We invite the furnishings
industry to journey with us as we remove the limits of a room and give today's
consumers space to live, work and play on their terms. Our innovative furniture
is designed to give you space for the life you want--and deserve--to live."
Based in Toronto, Ontario, Xtraroom manufactures, distributes and sells
multipurpose, multifunctional furniture. Designed in partnership with HGTV
celebrity designer Chip Wade, Xtraroom is known for its clean, modern lines and
innovative approach. The mission of Xtraroom is to improve the lifestyle of
consumers by creating furniture that removes barriers and enhances the enjoyment
of spaces across the world. To learn more, visit Xtraroom.com.
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