NEW YORK, Nov. 2, 2018 /PRNewswire/ -- One Kings Lane, the digital-first
destination for making your home an expression of your personal style, unveiled
today its first New York City shop, at 143 Spring Street in the heart of Soho.
The flagship marks the brand's expansion into additional physical retail
locations after nine years as an innovative e-commerce retailer and following
last year's successful first shop opening, in Southampton, NY. The new shop
offers customers access to the breadth of One Kings Lane's assortment,
professional interior design services, and exclusive brand partnerships while
also featuring sophisticated new branding, which debuted online earlier this
"We are incredibly proud to open the doors of One Kings Lane Soho today and
believe this flagship is a showcase of the evolution of our brand, from our
roots as an ecommerce platform into a true omnichannel retailer," said Debbie
Propst, president of One Kings Lane. "We can't wait to welcome customers into
this new space, which draws inspiration from the building's history, the
distinct aesthetic of Soho, and the design needs of Manhattan residents."
Built in 1818 by Josiah Purdy, 143 Spring Street is a Federal-style building at
the corner of Wooster and Spring Streets, believed to be one of the oldest
buildings in Soho. Originally a residence, the building is said to have been
home to a succession of families on the upper floors, with a storefront on the
ground floor. In the late 19th century the ground-floor space was converted to a
saloon, followed by a variety of restaurants through the 20th century into the
early 2000s. In 2006 the space was restored and renovated into a retail
establishment, with a modern glass annex added in 2010.
Shop Experience and Design
In designing the new shop, One Kings Lane has brought the 3,500-square-foot
space to life by creating an immersive, realistic home environment to showcase
the brand's offerings.
The One Kings Lane Soho experience encompasses the brand's three-part
A localized and living assortment. The shop features a product assortment
curated to fit the aesthetic of the Soho neighborhood. As products sell, they
will be replaced with new and different items. Catering to the design needs of
Manhattan residents, the shop will also offer small-space solutions.
The makings of your mix. Because One Kings Lane believes everyone has their own
unique style mix, which their home should represent, the shopping experience is
all about helping customers mix a range of styles and price points. The
merchandise mix includes the best brands, the exclusive One Kings Lane
Collection, vintage and antiques, and one-of-a-kind pieces including original
Professional design services. With professional designers on staff, the shop can
be a resource for customers and the interior design community alike, providing
services that range from picking out a single piece to furnishing an entire
home. One Kings Lane Interior Design will be based on the second floor of the
shop, with a private, dedicated space for design meetings with clients.
Previously located in the brand's New York City corporate headquarters, the new
design space will be open to clients interested in both in-person and virtual
Cosmetic updates were made to the space to create a fresh backdrop for the One
Kings Lane retail experience while highlighting some of the building's original
features. The interior walls were updated with exclusive One Kings Lane Paint,
with services provided by Paintzen.
Features and Exclusive Partners
In partnership with iconic British cupboard makers Plain English Design, the new
shop features a bespoke kitchen in One Kings Lane's new signature color, Hudson
Green. The space includes the Spitalfields range of cupboards, handcrafted in
Suffolk, England, alongside the brand's signature Worktable. Inspired by the
classic English furniture making of the 18th Century, the kitchen also includes
several of the brand's most admired details, including the Clever Corner, Pull
Out Sink Tidy, and a hand-beaten copper sink. Customers interested in more
information can be referred to the Plain English Design Showroom at 51 East
Tenth Street via One Kings Lane Soho.
Palette by One Kings Lane, the brand's innovation in upholstery furniture
customization that launched last month, will also be a prominent feature on the
main floor of the shop with an interactive workstation, allowing customers to
experience the new technology and review samples in person. With Palette's debut
assortment, produced in partnership with Cloth & Company, customers can alter
color and scale within an assortment of upholstery patterns—with accessible
price points, short lead times, and complimentary shipping.
One Kings Lane Soho will also highlight the brand's exclusive collection with
The Shade Store. In addition to showcasing the treatments in each of the shop's
windows, there will be visual displays and swatches in the One Kings Lane
Interior Design studio. Customers can shop the full collection at The Shade
Store, located in Soho at 77 Wooster Street, New York, NY.
Opening and Hours
One Kings Lane Soho will launch with a series of customer-facing events and
in-store activations. The shop will be open seven days a week: Mondays through
Saturdays from 11am to 7pm and Sundays from 12pm to 6pm. For more information
please visit OneKingsLane.com/Soho.
About One Kings Lane
Since launching in March 2009, One Kings Lane has established itself as a
premiere home shopping destination and resource. With a breadth of the
best-quality furnishings and finishing touches, One Kings Lane provides the
access, inspiration, and help to create a style that is uniquely yours. A
pioneer in content-led commerce, One Kings Lane speaks to a highly engaged
audience via a digital-first ecosystem that includes in-house design services
from One Kings Lane Interior Design; social shopping; editorial; and a seamless
online shopping experience. One Kings Lane was acquired by Bed Bath & Beyond
Inc. in 2016. As part of its retail expansion, One Kings Lane now has retail
experiences in Southampton and Soho, NY.