Ashley HomeStore Introduces New Modern Farmhouse Lifestyle

Ashley HomeStore Introduces New Modern Farmhouse Lifestyle

TAMPA, Fla., Sept. 24, 2018 /PRNewswire/ -- Ashley HomeStore (Ashley) has debuted its newest lifestyle brand, mane + mason™. A lifestyle that combines sleek design with a cozy farmhouse aesthetic, mane + mason lets young families get back to their roots, while it reflects their modern lifestyle.

A uniquely fresh take on today's country living, mane + mason blends clean looks with nostalgic detail. Well-worn woods, woven wicker storage and galvanized steel are staples of the lifestyle, while bright and bold accents pop against the gentle shades of upholstery.

"mane + mason was a natural next step for us in our mission to design and craft timeless styles that are comfortable, livable and affordable," says Ashley CEO Todd Wanek. "With this high-quality and beautiful lifestyle, we are proud to make modern farmhouse design available to anyone wanting to come home to a cozy, stylish space that celebrates the everyday joys in life."

In recent years, popularity of the urban farmhouse aesthetic has skyrocketed in homes across North America. "Farmhouse"-related searches on Pinterest have increased 300 percent over the last five years.

"mane + mason is made for families and designed to grow with them," says Kristi Ellis, Ashley's VP of retail merchandising and planning. "The beautiful mix-and-match pieces are extra durable and full of modern farmhouse detail, while still bringing effortless style to everyday life."

The new lifestyle is available online and in-store at Ashley locations across North America. Offering premier service, Ashley has created mane + mason to provide families with a timeless look at the best value.

For more information about Ashley and the mane + mason lifestyle, visit

Ashley HomeStore is committed to being your trusted partner and style leader for the home. This commitment has made Ashley HomeStore the No. 1 furniture retailer in the U.S. and one of the world's best-selling furniture store brands with more than 850 locations in 45 countries.

Start designing your dream home today. Visit Ashley HomeStore online at "Like" Ashley HomeStore on Facebook, follow us on Twitter and Instagram, or see our design-focused boards on Pinterest.

Ashley Furniture Industries, Inc. (Ashley) feels that every person deserves more value for their money. Established in 1945, Ashley is the largest manufacturer of home furnishings in the world, and was recently named one of America's Best Employers by Forbes in 2017. From design through fulfillment, Ashley is committed to delivering the world's best home furnishing values, selection and service, and earning the loyalty and trust of its customers every day. Visit Ashley online at and "like" Ashley Furniture Industries, Inc. on Facebook.

SOURCE Ashley Furniture Industries, Inc.

CONTACT: Josh Flynn, On behalf of Ashley HomeStore, 704-207-9679,; Meaghan Wehle, Ashley HomeStore, 813-774-0474,


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