The Canadian retailer and manufacturer is reimaging its retail shopping
experience with two new locations in Chicago and a New York flagship
WINNIPEG, March 14, 2019 /PRNewswire/ - EQ3, the Canadian-based retailer and
manufacturer of modern furniture and home décor, is pleased to announce its
expansion in the U.S. with three new retail locations – two in Chicago and a
flagship in New York City – all set to open this year. The first Chicago store
is located in The Shops at North Bridge in Downtown and will be followed by a
second location in Lincoln Park in Summer 2019. The New York retail space will
open its doors in Chelsea, also in late Summer of this year. These locations
join EQ3's existing portfolio of retail shops in Emeryville and San Francisco,
CA. The brand brings to the U.S. its signature contemporary designs, modern
furniture and home décor for everyday life, reimagining the EQ3 retail shopping
experience within each retail location in the process.
"We are very excited to bring our unique product offering into
the Chicago and New York markets," said Mark Letain, President EQ3. "As a
company that designs and manufactures most of what we sell, we believe in and
stand behind our products and are committed to providing customers with the
high-quality, modern design that they expect."
The first iteration of this development may be seen at the Downtown location.
The new retail concept infuses a layer of approachability to modern home
furnishings with a compelling brick-and-mortar shopping experience. The layout
was designed to create a residential feeling , encouraging a "meaningful
meandering" throughout the space. The shopability of the store is also seen
through a secondary layer of storytelling. As a customer walks through the
space, they experience this dialogue through displays featuring the unique
stories behind the products and their designers and how they can be shaped to
suit a customer's home.
Furthermore, the Design Centre, a centralized area within the shop, has been
reimagined to help simplify the shopping experience, offering free design
consultations, details about the customizable furniture options, from sofas to
coffee tables, upholstery swatches, takeaway catalogues and seasonal lookbooks
that highlight new products and the stories behind them. Customers who visit the
Downtown store will have the opportunity to experience EQ3's high-quality,
customizable and made-to-order furniture options, at mid-market prices,
alongside its expanding accessory line, featuring rugs, lighting and tabletop
and decorative items for the home.
"We want to inspire customers to come across a variety of items they maybe
didn't know they were looking for, solutions they didn't know they needed, and
introduce them to newly released designs in a unique way," explains Thom
Fougere, Creative Director of EQ3. "Our goal was to add clarity and ease,
empowering customers to make design decisions personalized to them."
The breadth of EQ3's collection will be featured within Chicago's Lincoln
Park location, showcasing larger deep-seated sectionals, dining tables,
credenzas and more. EQ3's product lines in New York will introduce smaller sofas
and modular furniture, including expandable tables, storage and accessories.
With each showroom, EQ3 will build upon and continue to evolve its retail
experience and concept, adapting to the ever-changing market. Being at the
forefront of retail trends, EQ3 understands what customers resonate with and
will continue to build upon this concept in its showrooms.
EQ3's Downtown store is located at 51 E Ohio St., Chicago, IL 60611. Hours of
operation are 10am to 8pm Monday-Friday, 10am to 6pm Saturday, and 11am to 6pm
Founded in 2001, EQ3 is a Canada-based retailer and manufacturer committed to
quality craftsmanship and design. EQ3 champions original design and domestic
manufacturing and promotes a unique Canadian perspective on home furnishings and
products suitable for any home. Alongside its exclusive product line, EQ3 has
expanded its retail offering by partnering with iconic brands including Herman
Miller, Marimekko, Vitra, Casper, and more. With eleven stores across Canada,
three U.S. retail locations, and a robust wholesale and e-commerce presence, EQ3
is continuing to develop and grow as a leader in the modern furniture landscape.
Twitter: @EQ3, Facebook: @EQ3.Furniture , Instagram: @EQ3, Pinterest: @EQ3