CALHOUN, Ga. August 11, 2020 — Mohawk is expanding its successful Pergo
Extreme rigid vinyl flooring line with the debut of the Wood Fundamentals
collection. Recently launched, Wood Fundamentals is Made in the USA and features
10 realistic wood looks and worry-free performance.
“Wood Fundamentals provides specialty retailers another solution for shoppers
looking for Pergo, the leading flooring choice for today’s modern, busy
families,” said John Sommers, Mohawk’s president of resilient. “The collection
also helps retailers target those seeking out products made domestically, a
shopping behavior that continues to increase, along with providing the look and
performance that these consumers want.”
Exclusively offered to Mohawk Edge retail partners, Wood Fundamentals adds to
Pergo Extreme’s current four collections of higher-end wood and stone-look
visuals. The collection epitomizes “High Performance Runs Deep™” in every way.
Authentic textures and all over embossing provide consumers with some of the
most extraordinary designs ever achieved. Each SKU is 5 mil thick and has planks
that are 7.5 inches wide by 48 inches long. Deeper protection comes in the form
of Pergo dent-free technology that provides extreme protection against
scratching, denting and gouging.
“Like the rest of our Pergo Extreme line, Wood Fundamentals is constructed
with a solid stone-polymer composite and layered with an enhanced lacquer
finish,” explained Sommers. “The result is a strikingly beautiful floor that is
100% dent proof, pet proof, kid proof and waterproof.”
Additionally, Wood Fundamentals has a no acclimation guarantee, and Mohawk’s
innovative Uniclic Locking System makes it easy to install.
“Priced at a newer, more affordable price point, the collection allows retail
partners to now offer a trade up story within our Pergo Extreme line,” said
Sommers. “New graphic updates to current in-store displays will help RSAs easily
tell this story and will provide a more intuitive shopping experience for the
consumer as well.”
For more information on Pergo Extreme’s Wood Fundamentals collection, visit
pergo.com or speak to your local Mohawk sales representative.
Mohawk Industries is a leading global flooring manufacturer that creates
products to enhance residential and commercial spaces around the world. Mohawk’s
vertically integrated manufacturing and distribution processes provide
competitive advantages in the production of carpet, rugs, ceramic tile,
laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation
has yielded products and technologies that differentiate our brands in the
marketplace and satisfy all remodeling and new construction requirements. Our
brands are among the most recognized in the industry and include Mohawk,
American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and
Quick-Step. During the past decade, Mohawk has transformed its business from an
American carpet manufacturer into the world’s largest flooring company with
operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New
Zealand, Russia and the United States.