Patcraft’s Oxidation Experiment Inspires Artefact Carpet Tile
Cartersville, Ga. – Patcraft, a leader in high-performance commercial
flooring, has launched its newest carpet tile collection, Artefact. This
versatile collection, featuring four distinct products, was inspired by an
oxidation experiment exposing fabrics to metal, rust and water. Through a
six-week process, vibrant colors and designs emerged to create a flooring
collection aimed at bringing off-kilter nature into the built environment.
Artefact is a reflection of beauty found in natural and organic transformation,
with an emphasis on the discovery of artistry in the imperfect.
“Exploring the idea of industrial design veiled by organic influences, the
Patcraft design team purposefully exposed an array of discarded, common
materials to oxygen and moisture - resulting in the creation of vibrant, rusted
visuals,” said Shannon Cochran, vice president of creative and design for
Patcraft. “Often seen as a consequence of age and exposure to elements, the
rusted tones created rough yet resilient motifs, watermarked colorations and
diverse shapes. The final patterns surfaced through artful imperfection,
blurring the lines between process and design.”
The Patcraft design team chose an array of cotton, linen, silk and wool fabrics
to expose outdoors to metal discarded objects – including building materials,
chains and metal sheeting. Using a resist-dyeing technique, the team created a
variety of patterns and organic colors which varied in depth, tint and
saturation across the base materials.
Artefact is available in four 12" x 48" carpet tiles with a multi-level pattern
loop. The collection offers a stunning selection of four carpet tile products,
Patina, Etched, Relic and React. Patina features subtle patterns alluding to
primitive surfaces marked by water and time and celebrates the natural course of
age and weathering. Etched includes a monochromatic palette reflecting the
beauty of materials that have been softened and worn over time. The rugged
texture resembles the hand-dyeing process of folded fabrics and textiles.
Relic’s large scale pattern resembles corrugated metal and features a thoughtful
mix of textures with scaled and gradated placements. And lastly, React
accentuates the beauty of imperfection to create subtle layers of texture
evoking a sense of depth and timeworn quality.
The Artefact collection is inspired by the exploration of the natural influences
of nature. With forward-looking design trends uncovering the allure of
imperfection and the beauty of authenticity, Artefact’s materiality brings in
the history and future of nature, connecting inspiration, intuition and method
to earthly resources.
Constructed with Eco Solution Q Nylon® and EcoWorx® backing, Artefact is Cradle
to Cradle Certified™ Silver. Products are backed with lifetime warranties
against stain, colorfastness to light, static and abrasive wear for maximum
performance and appearance retention.
About Patcraft
Part of Shaw Industries, Patcraft is a leader in high-performance commercial
flooring, delivering performance carpet tile, broadloom and resilient with
innovative design and superior service to meet the needs of every market sector.