Patcraft’s Color Campaign Inspires Four New Products
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Inspired by how differing shades can impact and enhance the built
environment, Patcraft, a leader in high-performance commercial flooring, has
introduced a variety of color-forward styles in 2018. These collections—ranging
from carpet tile to resilient— have been designed to support the thoughtful use
of color within a space, including its ability to stimulate emotions and thought
processes and positively influence performance. Throughout the remainder of
2018, Patcraft will expand the color campaign with the introduction of new
products and designs.
“Designers and end-users are seeking to outfit their interiors with rich hues
that can directly influence a space - whether making an emotional impact or
enhancing functionality,” said Shannon Cochran, Patcraft Vice President,
Creative and Design. “Following these trends, our design team developed several
collections influenced by studies and research which show how color stimulates
the human brain.”
Launching four new collections that combine the results of scientific research
with flooring and colorful design trends, designers will have a range of choices
to explore how the intentional use of color can transform an environment. Within
learning environments, products balance a base of functional neutrals with
captivating colors to inject energy into educational spaces. The vast selection
of colors and custom options will inspire students of all ages to learn, create
and achieve. Within corporate environments, where collaboration has been linked
to innovation and creativity, there is a greater need for color to help
distinguish spaces, using yellows to stimulate creativity and blues to cool down
distractions.
Patcraft’s 2018 color collections include:
· AdMix Encore: Nightingale award-winning resilient flooring featuring
homogeneous construction and a seamless moisture barrier. Products incorporate
bright colors for accents, wayfinding and brandingoptions while fostering
further flexibility in the creation of spaces.
· Tangible Hue: Carpet tile collection inspired by the appeal of creating
bright, uplifting spaces, products are infused with color, offering designers,
end-users and facility managers a beautiful range of color palettes for
impactful commercial design. Available in 24” x 24” tiles.
· Crossover: Resilient flooring with an expanded colorway which includes both
updated wood visuals and bright colorful textures. The lively color palette
gives designers a range of options to help set the tone of a space and guide the
functionality of an environment.
· CMYK: Available in 12” x 24” tiles, CMYK is visually textured LVT tile that is
offered in a range of 24 vibrant colors and versatile neutrals tones to support
branding, wayfinding, color blocking and mixing vision.
Patcraft’s newest collections help designers, end-users and facility managers
infuse a variety of timely, colorful options to truly transform the performance
of the commercial environment.
About Patcraft
Part of Shaw Industries, Patcraft is a leader in high-performance commercial
flooring, delivering performance carpet tile, broadloom and resilient with
innovative design and superior service to meet the needs of every market sector.