Gerflor Brings DLW Linoleum Stateside
CHICAGO (October 2018) – Following the acquisition of DLW Flooring’s linoleum
activities in March 2018, Gerflor USA, a resilient commercial flooring leader
and innovator, is set to launch a new linoleum collection for the USA market in
2019.
The Gerflor DLW line recently completed its six-month integration plan in
Europe, including takeover of the manufacturing plant in Delmenhorst, Germany,
as well as part of the company’s sales force and support functions. The
forthcoming U.S. launch marks the next phase of Gerflor’s linoleum venture.
Expanding its U.S. product portfolio to include linoleum strengthens Gerflor’s
position as the top commercial resilient flooring manufacturer in the world,
serving a wide-range of customers across vertical markets, including healthcare,
education, housing and retail.
“As the leader in commercial resilient flooring, DLW Linoleum was a natural
addition to our portfolio,” said Benjamin Bachman, Chief Sales and Marketing
Officer, Gerflor USA. “We cannot wait to offer our customers a new source of
high-performing, high-quality linoleum in 2019.”
With a rich history of ingenuity, Gerflor was built on a series of breakthrough
innovations acquisitions, such as Mipolam, the original homogeneous sheet
flooring created in Germany in 1937, and Taraflex, the first resilient comfort
backing sports flooring in 1947. The acquisition of DLW adds to that history, as
it was the first linoleum factory in Germany built in 1882.
For more information, visit gerflorusa.com.
About Gerflor USA
Specifications have been built on Gerflor for over 80 years. As the original
manufacturer of homogeneous sheet flooring (Mipolam, 1937) and resilient sports
flooring (Taraflex, 1947), Gerflor continues to provide specialized resilient
flooring solutions for designers, installers and facility managers who want
on-trend, sustainable, durable flooring products. With Connor, Taraflex and
Sport Court, Gerflor is now the largest indoor sports flooring manufacturer in
the world. Gerflor is available in 100 countries around the globe with more than
3,000 employees. The company has a proven commitment to sustainability as one of
the first manufacturers in the commercial resilient flooring industry to provide
product-specific EPDs for its entire product portfolio. Its products are in full
compliance with ISO 14001 standards and FloorScore™ certification. Find Gerflor
USA on social media: Gerflor USA for Facebook, LinkedIn, and Twitter. For more
information, visit www.gerflorusa.com, call 877-437-3567 or email
info@gerflorusa.com.