Wilsonart Contract Flooring Moves to Main Street
TEMPLE, TEXAS, June 21, 2010: With a nod to the consumer who demands the most durable, high-performance yet trend-forward products for her home, Wilsonart Flooring now offers four of its newest Contract designs through Synergy retailers under the Professional Studio umbrella. Dealers now can satisfy even their most demanding customers’ high-traffic flooring needs with the next generation of design, quality and longevity. “Responding to business owners’ and consumers’ heightened focus on value, eco-friendliness, durability and performance, Wilsonart Flooring’s Professional Studio offers a certified FSC commercial-grade High Pressure Laminate (HPL ) solution that outperforms many other flooring options in terms of long-term use, easy installation, maintenance, and dent/wear resistance,” said Tammy Weadock, Wilsonart Flooring Marketing Communications Manager. Although all Wilsonart Flooring products are rated for commercial use, Professional Studio represents the highest-performing product construction, engineered for the most demanding main street commercial and residential interiors. The HPL leader’s industry-first Residential Impact Warranty, coupled with Professional Studio’s lifetime residential warranty for wear, fade, stain and topical moisture in the home, are more compelling consumer “reasons to believe” in laminate flooring. On the style front, the new designs offer myriad design solutions, featuring a portfolio inspired by urban and global influences that brings a chic accent to any business or home. Metro Oak This brown/black fumed oak features subtle wood graining and figuring. Even designers who are “so over oak” will appreciate its fringed “mascara” look and artisanal finishing. Chic Teak The straight grained teak design mixes warm browns with cool grey/taupe undertones. The lack of cathedrals lends a contemporary look. Imagine the design statement this would make. Paradise Bamboo Carbonized, with light to medium caramel tones, this horizontal-cut bamboo brings a wide variation of color into its knuckled texture. The depth and range of color presents a wealth of design opportunities. This design is a sister coloration to Bamboo – Natural. Sapele A native species of tropical Africa, the exotic Sapele’s distinctive figuring allows one plank to have a ribbon effect while another features cathedrals: a classic look for design longevity. The predominantly brown palette is brightened by earthy tones of gold.