Mannington Floors wants Readers to Feel Right ‘At Home’ with New Blog
SALEM, N.J., Feb. 15, 2011 – Beautiful floors, beautiful homes, beautiful world – that’s the essence of what Mannington hopes to capture in its first consumer blog, “At Home” (http://blog.manningtonathome.com). The blog, a first for Mannington’s residential flooring division, aims to motivate readers to be different, bold and exciting, both in their homes and in their lives. With an underlying theme of “happy homes and a better world,” it’s designed to help readers create comfortable and warm living spaces while providing inspiring content for their lives. Planned blog topics for the future include flooring design trends, inspirational articles, product spotlights, news, expert posts and other guest submissions, home design ideas, sustainability matters and more. Two of the first posts include a piece entitled “The Beauty of ‘Green’” and a feature on wood trends in home decor. “In creating our first blog, we wanted to engage with consumers on a new level, and be a spontaneous and resourceful place for information,” said Betsy Amoroso, blog editor, who also serves as Mannington’s director of corporate communications. “We also hope this blog will help inspire readers to do more beautiful things at home and in their lives, while keeping them informed about some of the latest trends in home products and flooring design.” About Mannington One of the largest flooring companies in the U.S., Mannington Mills, Inc., based in Salem, N.J., is the only North American company engaged in the manufacturing and marketing of residential and commercial resilient, laminate, hardwood and porcelain tile floors, as well as commercial carpet and rubber. In its 96th year, the privately held company continues to pursue its commitment to quality, customer satisfaction and the environment through innovative product design and marketing, state-of-the-art technology and industry-leading programs. Learn more at www.mannington.com or visit the brand on Twitter or Facebook.