Berry Alloc

Alloc, the world leader in laminate flooring with patented mechanical locking system, is a member of the Berry Group. The Berry Group is a world leader in the manufacturing and marketing of floor covering.
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 ,We are focused, innovative and dedicated to mechanical locking systems.
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 ,We implement total quality management in purchasing, manufacturing, distribution and customer service.
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 ,We are located in Racine, Wisconsin, just south of Milwaukee.

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BerryAlloc Laminate Flooring


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The benefits of Alloc Laminate Flooring appear in the form of a long lasting beautiful floor that is easy to clean and maintain with total product durability.

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BerryAlloc Parquet Flooring


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Apart from the beautiful looks of a wood floor, BerryAlloc® parquet floors add some specific characteristics that make parquet floors even more appealing.

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BerryAlloc Vinyl Plank Floor


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PURE Click vinyl planks and tiles can be installed much faster than any other floor: The 360° Dreamclick locking system enables you to install your floor faster and with greater ease, anyone can do it!

Product

Guide

Laminate Flooring
Laminate Flooring

Laminate is a floor covering that appears similar to hardwood but is made with a plywood or medium density fiberboard core with a plastic laminate top layer. Laminate may be more durable than hardwood, but cannot be refinished like hardwood.

Products: Laminate Flooring, Laminate Flooring Planks
Brands: BerryAlloc Laminate Flooring
Laminate Flooring
Laminate Flooring

Laminate plank flooring is a multi-layer product fused together. Laminate flooring planks simulate wood grain with a photographic layer under a clear protective finish. It is usually easier to install and maintain than traditional hardwood flooring.

Products: Laminate Flooring, Laminate Flooring Planks
Brands: BerryAlloc Laminate Flooring


BerryAlloc PureClick Installation Video (US version)
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PURE Click: A revolutionary click system. PURE Click is unbeatable for installation thanks to its unique identical interlocking profile on all 4 sides. No need to walk back to the other side of the room to start the next row. Start the installation in either corner of the room and click your way to the other side. You can start the next row where you’ve finished the previous row. DreamClick: a 360° locking system! DreamClick is unbeatable for installing planks thanks to its unique identical interlocking profile on all 4 sides. The planks click together easily on each side of the plank, back, front, left or right. Some advantages: super fast installation thanks to the 4 identical 4 sided locking profile; possibility to have several fitters working simultaneously on the same floor; versatile and creative; click whichever way you want.