“To create a better everyday life for the many people”, this is the IKEA
vision. Our business idea is “to offer a wide range of well-designed, functional
home furnishing products at prices so low that as many people as possible will
be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through
optimizing our entire value chain, by building long-term supplier relationships,
investing in highly automated production and producing large volumes. Our vision
also goes beyond home furnishing. We want to create a better everyday for all
people impacted by our business.