MSI Engineered Hardwood

MSI W™ Engineered Hardwood: Authentic Design Meets Technical Mastery for Today’s Interiors

Introduction: A New Standard in Genuine Hardwood Design

In the world of modern interiors, few materials command the timeless respect of real hardwood. MSI’s W™ Engineered Hardwood series redefines what premium wood flooring can achieve — balancing the warmth of natural materials with exceptional structural integrity and design flexibility. Developed by MS International (MSI), a global leader in surface materials since 1975, the W™ series was created for design professionals who demand both beauty and performance.

For home decorators, interior designers (ASID), and space planners, the W™ series represents a curated convergence of craftsmanship, durability, and innovation — engineered to perform in today’s demanding residential and light-commercial environments.

MSI’s Vision for Modern Interiors

MSI’s mission — “Making Dream Surfaces Attainable” — reflects a long-term commitment to bringing sophisticated, high-quality materials to market in accessible ways. With over 50 state-of-the-art showrooms and distribution centers across North America, MSI supports professionals with an unparalleled range of flooring, tile, and surface solutions, alongside robust logistics, merchandising, and customer training programs.

The W™ series embodies MSI’s holistic business model: Assortment, Accessibility, Attentiveness, and Affordability — a formula that ensures designers have not only the materials they need but also the support and reliability required to deliver exceptional projects.

The W™ Series: Genuine Wood, Reinvented

Each W™ plank is crafted using 100% real wood from top to bottom, paired with a multi-ply engineered core for superior dimensional stability. This construction minimizes expansion and contraction, allowing installation in virtually any environment — including below grade or over radiant heat systems.

Every surface is hand-graded for consistency and beauty, ensuring each installation delivers a flawless finish. The satin sheen and proprietary CrystaLux Ultra™ Protection layer guard against everyday wear, scratches, and stains, offering the best of both worlds: the authenticity of hardwood with the practicality of engineered technology.

Key technical advantages include:

• CrystaLux Ultra™ Protection – an MSI-exclusive formulation for durability, longevity, and stain resistance.
• Slip-resistant surface – safety-focused, ideal for family homes, multifamily projects, and light commercial environments.
• Multi-ply engineered construction – enhances stability across varying humidity levels.
• Lifetime structural warranty – peace of mind for long-term performance.

Product Range: Curated Collections for Design Versatility

• Ladson™ Collection – Sliced Perfection, 7.5” x 75” Planks
  Refined and contemporary, the Ladson™ line showcases genuine sliced European white oak in generous 7.5-inch widths. The Adriel Oak finish exudes airy sophistication with soft sandy tones and subtle grain variation, perfect for open-concept layouts and modern neutral palettes. Micro-beveled edges and CrystaLux Ultra™ protection add understated definition and resilience.
• McCarran® Collection – Sawn Cut Luxury, 9.5” x 86” Planks
  The McCarran® Adriel Oak series offers expansive planks for a clean, linear aesthetic that enhances spatial flow. With sawn-cut surfaces, these boards reveal intricate wood character while delivering a robust, stable structure. Designed for both residential and light commercial use, McCarran® combines durability with refined natural beauty.
• Kelmore Dunova™ Collection – Warmth and Organic Character, 7” x 48” Planks
  Dunova infuses spaces with earthy richness through warm brown hues and radiant European wood grain. Every plank features a sliced surface finish that highlights natural knots and organic movement. Ideal for spaces requiring comfort and continuity, Dunova delivers a clean visual appeal with full-length planks — no short boards — ensuring design cohesion across rooms.

Design Potential: Craftsmanship Inspired by Nature

The W™ Genuine Hardwood series draws its inspiration from woodlands abroad, embracing natural imperfection and organic texture as design virtues. Each collection pays homage to the calming aesthetics of forest landscapes, offering a biophilic connection that enhances well-being in interior environments.

Using artisan slicing and staining techniques, MSI craftsmen celebrate contrast and depth in each plank — from pale blondes and misty grays to deep walnut browns. This versatile color palette allows designers to tailor flooring to a wide spectrum of architectural styles, from Scandinavian minimalism to transitional and rustic modern interiors.

These floors don’t just support design — they elevate it, providing a tactile and visual foundation that integrates effortlessly with premium cabinetry, natural stone, and modern furniture lines.

Technical Insights for Design Professionals

Beyond visual beauty, the W™ series meets the technical expectations of industry professionals:

• Radiant Heat Approved: Suitable for temperature-controlled installations without compromising stability.
• Above and Below Grade Installation: Expands design flexibility in basements, lofts, or split-level projects.
• Micro-Beveled Edges: Offer seamless transition between planks while maintaining refined definition.
• Warranty Coverage: Limited lifetime structural warranty ensures long-term peace of mind.

This level of performance allows architects and designers to confidently specify W™ hardwood in both high-traffic residential zones and multi-use commercial environments.

Environmental Responsibility and Certifications

Sustainability is integral to MSI’s design philosophy. The W™ series exemplifies responsible forestry and eco-conscious manufacturing:

• GreenGuard Gold, CARB, TSCA, and FloorScore® certified — ensuring low VOC emissions and safer indoor air quality.
• Lacey Act compliant — protecting against illegal logging and promoting biodiversity.
• Sustainably harvested wood — utilizing time-honored, renewable sourcing methods to minimize carbon footprint.

For design professionals, these credentials make W™ flooring not only an aesthetic choice but also a responsible specification that supports LEED and WELL building standards.

MSI’s Broader Commitment to Innovation and Community

MSI continues to invest in eco-friendly production, digital design tools, and community wellness through the MSI Charitable Trust, supporting education, healthcare, and employment initiatives worldwide.

The company’s ESG and DEI commitments extend from manufacturing transparency to workforce inclusion, shaping a culture that prioritizes both people and planet. Designers partnering with MSI can be confident their choices contribute to a larger, meaningful impact.

Real-World Application: A Designer’s Perspective

Designers working with MSI W™ flooring consistently praise its balance of craftsmanship, ease of installation, and visual harmony. Whether used to anchor a minimalist kitchen, add warmth to a coastal living space, or unify a boutique hospitality setting, the W™ series proves adaptable and dependable.

Its combination of natural authenticity and engineered performance simplifies specification, ensuring both creative freedom and long-term client satisfaction.

Conclusion: A Foundation for Inspired Design

For home decorators and interior design professionals, MSI W™ Engineered Hardwood represents more than a surface — it’s a design statement rooted in craftsmanship, sustainability, and innovation. From the artisanal textures of the Ladson™ and McCarran® collections to the warm organic presence of Kelmore Dunova™, the W™ series offers an expansive toolkit for creating spaces that resonate with beauty, comfort, and longevity.

Explore the MSI W™ Series today to discover how genuine engineered hardwood can redefine the way you design — naturally, responsibly, and beautifully.

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