A Softer Side of Modern
(ARA) - What’s the home remedy for unsettling economic times, and fast and
furious American lifestyles? Clean, more contemporary spaces, not edgy and cold,
but gently curved and soft. Uncluttered rooms that are soothing to the eye are
the trend. Americans are growing less intrigued by “stuff,” especially if it
smacks of fad, and are no longer purchasing simply for status. Instead, we have
a renewed commitment to living well and tastefully, while staying grounded and
balanced.
Nesting, or “cocooning” as coined by Faith Popcorn, is in full swing. But how
we’re nesting is interesting to observe. Certainly, Americans are investing in
real estate, either by buying or remodeling. But, we’re leaving the “stuff,”
status and stature behind, looking inward to influence the outward, visible
extension of ourselves -- our homes.
Three socio-economic-political trends influence this softer side of modern
home design.
First, Americans are smarter and more discerning about their purchases. More
accessible information keeps all of us attuned to good design -- regardless of
economic status. We’re deciding bigger isn’t better; away with yesterday’s
McMansion and all the trappings that come with it. Bigger homes simply mean more
space to fill and clean. Many are opting for more efficient, modern design and
less cumbersome ostentation.
Second, we’re concerned and anxious, in light of more difficult economic
conditions and threats to our security. We’re turning to safe places that we can
control, creating orderly, warm spaces for spending time with those who count
most -- friends and family.
Third, our “life-speed” often makes high-tech, “high-anxiety.” We crave
soothing spaces, unfettered by “stuff.” But, it’s not minimalism. People aren’t
tossing out grandmother’s collection of milk glass or the self-amassed anthology
of jazz. That would be cold and impersonal. We’re talking about showcasing a
collection simply, or storing it properly, to keep it organized and beautifully
presented.
Witness the new Plain & Fancy Custom Cabinetry kitchen interpretation called
Softer Spartan. No place in the home is more used and more loved than the
kitchen, and quite often it’s the first room in line for remodeling. As this
kitchen illustrates, homeowners are looking to create more comfortable, restful
kitchen spaces in which to work and live.
Vince Achey, vice president of marketing for Plain & Fancy, says, “Home is
where Americans want to be now -- and where they want to invest their
hard-earned money. Though we are seeing a move toward more pared-down design,
people aren’t sacrificing efficiency or quality. Consumers are smart enough to
know that they’re searching for a kitchen that’s a joy to be in, one that also
functions well and long.”
Softer Spartan sports Plain & Fancy’s new Madison door -- streamlined style,
with a curved outer edge and set off with simple, brushed nickel pulls. The
combination of “warm and cool” materials (wood and stainless) and colors (nutmeg
and nickel) illustrates the growing interest in taking the cold out of
contemporary in the kitchen, and everywhere else in the home.
Nor does this kitchen skimp on storage, providing hidden shelving, drawers
aplenty and a pantry with a view. Highlights include full-extension pull-out
drawers behind cabinetry, so everything tucked inside is easily visible and
retrievable; a two-sided, pull-out rack to keep a prized set of All Clad
cookware organized and ready for action; and a sizable Sub-Zero wine cooler
trimmed in the same Madison door style, along with a matching sommelier nearby,
giving a glimpse of the glassware for all that “grape.”
Another cool, efficient feature is the round, gurney-type table topped in oak
butcher block. Its counter height is adjustable, hydraulically powered by a
low-profile foot pedal, to suit any task, whether it’s used as a serving or
preparation table.
Everything complements an oversized parquet-style floor, to complete the mix
of geometry and curves.
To inquire about the Softer Spartan kitchen and Plain & Fancy Custom
Cabinetry, call (800) 447-9006 or visit www.plainfancycabinetry.com for an
authorized Plain & Fancy showroom nearest you. Available east of the
Mississippi.
Courtesy of ARA Content Views: 1 |