Masland Luxury Vinyl Flooring

Masland TRUCOR® Luxury Vinyl Flooring: High-Performance SPC and WPC Specifications for Interior Design Professionals

For members of the American Society of Interior Designers (ASID) and professional space planners, the challenge often lies in reconciling the client's desire for aesthetic luxury with the pragmatic need for durability. Masland, a legacy brand established in 1866 and widely recognized as the Founders of Floor Fashion, bridges this gap with its TRUCOR® Luxury Vinyl Flooring collection. Moving beyond standard vinyl options, TRUCOR® offers a sophisticated portfolio of rigid core solutions—specifically Wood Plastic Composite (WPC) and Stone Plastic Composite (SPC)—designed to meet the rigorous demands of modern residential and commercial interiors.

Product Portfolio: Defining the Rigid Core Difference

Understanding the core composition is crucial for specifying the correct product for a project's distinct environmental stressors. Masland’s TRUCOR® line is segmented into two primary engineered technologies.

TRUCOR® Prime WPC: The Pinnacle of Comfort and Scale

TRUCOR® Prime is engineered with a WPC core, a composite of wood pulp, plasticizers, and foaming agents. This aerated core structure provides superior acoustic insulation and thermal warmth, making it an ideal specification for second-floor living spaces, bedrooms, and multi-family housing where noise reduction is paramount. The collection is headlined by:

• TRUCOR® Prime Pinnacle: This collection offers a powerful tool for visual manipulation of space. With massive 12" x 90" planks, Pinnacle allows designers to create seamless, expansive visuals that minimize grout lines and joint visibility, effectively "opening up" smaller rooms or complementing grand open-concept layouts.
• TRUCOR® Prime XL & XXL: Featuring widths up to 10 inches and lengths up to 84 inches, these planks replicate the grandeur of European cut white oak, a staple in high-end contemporary design.

TRUCOR® SPC: Engineering for High-Traffic Integrity

For areas demanding high impact resistance and dimensional stability—such as mudrooms, sunrooms with direct solar gain, or light commercial retail spaces—TRUCOR® SPC is the superior choice. The solid limestone-based core is dense and rigid, offering exceptional resistance to indentation from heavy furniture or static loads.

Design Impact: Authentic Visuals and Architectural Details

Masland employs advanced imaging technologies to ensure TRUCOR® serves as a genuine alternative to natural materials, rather than a mere imitation.

• Embossed-in-Register (EIR): Available on premium collections, this technology aligns the surface texture precisely with the wood grain image. This haptic realism ensures that the floor feels as authentic as it looks, a critical detail for high-touch residential projects.
• Painted Bevels: Unlike the micro-bevels of lower-tier vinyl, TRUCOR® features painted bevels that clearly define each plank. This architectural detailing mimics the individual character of hardwood boards, adding depth and dimension to the floor plan.
• Visual Versatility: The range spans from the rustic, high-variation character of reclaimed timber to the clean, minimal aesthetic of select-grade maple and oak, allowing seamless integration into design vernaculars ranging from Farmhouse Chic to Mid-Century Modern.

Technical Specifications and Performance Technologies

For the technical file, TRUCOR® offers robust specs that ensure longevity and ease of maintenance.

• TruWear™ Protection: A proprietary 2X acrylic coating is applied to the wear layer, providing advanced resistance against micro-scratches, staining, and scuffing. This eliminates the need for waxing or buffing, reducing long-term facility maintenance costs.
• 100% Waterproof: Both SPC and WPC cores are impervious to moisture, preventing swelling or buckling. This allows for continuous installation through wet zones like kitchens and bathrooms without transitions.
• Installation Systems: TRUCOR® utilizes industry-leading locking mechanisms (such as Valinge 2G/5Gi or Angle Tap). This floating floor system decouples the finish floor from the subfloor, allowing it to "float" over minor subfloor imperfections that would telegraph through traditional glue-down LVT.
• Integrated Underlayment: Many SKUs feature an attached cork or IXPE backing, which enhances IIC (Impact Insulation Class) ratings, a key metric for noise control in multi-story buildings.

Sustainability and Indoor Environmental Quality

In alignment with modern ethical design standards, Masland ensures that style does not compromise indoor air quality. TRUCOR® products carry Green Label Plus certification, verifying that they meet stringent standards for low VOC emissions. This makes them a safe specification for education, healthcare, and residential environments where occupant health is a priority.

Conclusion

Masland’s TRUCOR® Luxury Vinyl Flooring offers a comprehensive toolkit for the interior design professional. By combining the aesthetic versatility of massive, high-definition planks with the technical resilience of SPC and WPC rigid cores, Masland enables designers to specify flooring that is both beautiful and bulletproof. Whether the project requires the acoustic softness of TRUCOR® Prime for a luxury master suite or the rugged durability of TRUCOR® SPC for a bustling commercial lobby, Masland provides a solution that upholds the integrity of the design vision.

Next Step

To request architectural binders, view large-format samples, or discuss specification details for your current project, visit the Masland Carpets website or contact your regional Masland representative today.