Homerwood® Flooring

Rediscovering American Authenticity: A Professional's Guide to Homerwood® Premium Hardwood Flooring

Introduction to Homerwood® Premium Hardwood Flooring

For interior designers, space planners, and home decorators, sourcing materials that balance aesthetic integrity with structural reliability is paramount. Homerwood® Flooring, a brand with a rich heritage dating back to 1984, stands as a testament to high-quality American craftsmanship. Now a premium brand under the AHF Products family, Homerwood continues its legacy from its roots in the Appalachian region—the heart of premium domestic lumber production.

Homerwood’s philosophy diverges from mass-market uniformity. Instead, it champions the "fingerprints of nature," offering floors that tell a visual story. For design professionals, this means access to a product that provides the warmth and authenticity of bespoke woodworking with the assurance of modern engineering.

Product Range: The Simplicity® Collection

Homerwood’s current primary offering for the professional market is the Simplicity® Collection. This line is engineered to simplify the specification process while delivering high-end visuals. It features Engineered Hardwood construction, making it a versatile choice for variable climate conditions and all levels of a building (including basements).

The collection is defined by two distinct "Visual Grades" that cater to opposing design philosophies:

• Character Grade (Hickory): This grade utilizes the entire log, preserving open and filled knots, mineral streaks, sapwood, and checking. It is designed for projects requiring biophilic elements, rustic warmth, or a "lived-in" aesthetic.
• Prime Grade (White Oak): A more curated selection where natural characteristics are limited in size and frequency. This grade offers a cleaner, visually modest appearance ideal for contemporary, minimalist, or transitional spaces.

Key Colorways: The collection features trending matte colors such as Natural, Umber, Sand, and Mink, specifically applied to highlight the grain of Hickory and White Oak.

Design Impact: Versatility in Application

For the ASID pro or space planner, Homerwood offers a toolkit for manipulating the visual weight of a room:

• Biophilic & Organic Design: The Character Grade serves as a grounding element in spaces that aim to connect occupants with nature. The visible life-history of the tree—its knots and grain swirls—adds texture and depth that synthetic alternatives cannot replicate.
• Modern Minimalism: The Prime Grade allows for the specification of real wood without the visual "noise" of heavy rustic features. It provides a seamless backdrop for sculptural furniture and bold architectural lines.
• Long-Length Dramatics: With plank lengths varying from 9 inches up to 96 inches, Homerwood floors avoid the "chopped" look of short-board commodity flooring. This random-length installation creates a sense of flow and expansion, crucial for open-concept floor plans.

Technical Specifications for Specification

When adding Homerwood to a schedule of finishes, the following technical details ensure the product meets project requirements:

• Construction: Engineered Hardwood
• Plank Dimensions: 6" Width x 1/2" Thickness x Random Lengths (9" - 96")
• Finish: UV-Cured Urethane with Aluminum Oxide. This finish provides a commercially viable wear layer that resists scratches and stains while maintaining a low-gloss, matte aesthetic.
• Installation Methods: Versatile options including Glue-Down, Staple, or Float, allowing for installation over various subfloors.
• Accessories: A full suite of color-coordinated trims (Reducer, Threshold, Quarter Round, T-Molding, Stairnose) ensures seamless transitions.

Sustainability and Ethics

In an era where sustainable building practices (LEED, WELL Building Standard) are often mandatory, Homerwood delivers on environmental stewardship:

• FloorScore® Certified: All Homerwood floors undergo strict testing by SCS Global Services to meet Indoor Air Quality (IAQ) emissions criteria. This makes them suitable for projects with stringent health requirements, such as schools or healthcare facilities.
• Responsible Sourcing: The brand prioritizes lumber from sustainable, well-managed forests in the Appalachian region, reducing the carbon footprint associated with international shipping of raw materials.

Conclusion

Homerwood® Premium Hardwood Flooring offers a compelling proposition for the design community: the ability to specify a floor that feels custom-crafted and "perfectly imperfect" without the lead times and unpredictability of raw lumber sourcing. Whether your project demands the rugged narrative of Character Hickory or the silent elegance of Prime Oak, Homerwood provides a reliable, American-made foundation.

Next Step:

To integrate Homerwood into your next residential or commercial project, visit the Homerwood Website to order samples or contact their dedicated architectural support team for detailed specification sheets.