Safavieh Rugs

Safavieh Rugs

Exploring the Timeless Craftsmanship of Safavieh Rugs

In the realm of interior decoration, the name Safavieh resonates with a heritage of craftsmanship and an ethos of timeless elegance. A brand synonymous with luxurious rugs, Safavieh has carved a niche for itself as a purveyor of fine floor coverings that bring together traditional techniques and modern sensibilities. From plush, cozy designs perfect for a quiet living room to bold patterns that make a statement in a grand foyer, Safavieh rugs are more than mere accessories; they are pieces of art that anchor a room's decor.

The Legacy of Safavieh

The Safavieh brand, established in 1914, began its journey in Isfahan, Persia, renowned as a capital of artful rug making. With over a century in the business, the company has evolved, always holding fast to its core value of craftsmanship. The founders' descendants have expanded the family business from a purveyor of antique rugs to a global brand that offers a broad range of rug styles, including luxury high-end rugs and accessible designs for everyday homes.

Craftsmanship and Quality

Safavieh's commitment to quality is evident in their rigorous process of rug creation. Employing both handcrafted and power-loomed techniques, the brand ensures that there's a rug for every taste and budget without compromising on the integrity of their product. Their handmade rugs are often crafted with traditional methods passed down through generations, involving hand-knotting and hand-weaving, which results in each rug being a unique piece with its own subtle variations.

Design Philosophy

With a keen eye on evolving trends, Safavieh’s design team draws inspiration from around the globe, ensuring that their collections are at the forefront of fashion. Whether it's the vibrant colors found in oriental rugs, the sophisticated neutrality of contemporary styles, or the organic textures of natural fibers, the brand's extensive portfolio caters to diverse aesthetic preferences. Safavieh understands that a rug is not just a functional item but a central element in the tapestry of home design.

Sustainability and Innovation

Safavieh has shown a commitment to sustainability, with many of its collections featuring eco-friendly materials and practices. The company’s innovation extends to the development of durable synthetic fibers that mimic the feel of natural materials, offering easy maintenance and enduring beauty. By embracing both tradition and innovation, Safavieh ensures that its rugs are cherished as sustainable and stylish elements in homes for years to come.

The Safavieh Experience

What sets Safavieh apart is not just their high-quality rugs but the experience they offer their customers. The brand has expert designers available to help customers choose the perfect rug to complement their decor, ensuring a personalized touch. Additionally, they provide detailed care instructions for each rug, helping preserve the beauty and longevity of their products.

A Testament to Time

In a world where trends come and go, Safavieh rugs are designed to transcend the temporary whims of fashion. They serve as anchors of style and luxury that bring warmth, character, and sophistication to any space. Their rugs are not merely decorative items but heirlooms that carry the legacy of craftsmanship and elegance into future generations.

As Safavieh continues to thrive and expand its offerings, it upholds a tradition of excellence and a dedication to the beauty that a well-crafted rug can bestow upon a home. For those looking to invest in a piece of this legacy, a Safavieh rug is not just a purchase; it's an acquisition of a slice of artistry that echoes through time.


The Colors of Spring - Safavieh Rugs at Vegas Market

Ashley Yaraghi, lead designer at Safavieh DIY Decor, takes us on a tour of Safavieh's newest area rugs at Las Vegas Market 2017. Watch and see why 2017 is all about color, color and more fashionably fabulous colors. See the full line of Safavieh area rugs at